About Me
.png)
Hello, my name is Celesté Beukman
I'm a Brand Experience Specialist and Content Creator based in Cape Town and Somerset West, South Africa. With 18 years of experience in organising large-scale events, I have developed a comprehensive understanding of premium brands. I have a demonstrated history of working with various prestigious clients such as Sanlam, Standard Bank, Liberty, Diners Club, Jaguar, Land Rover, Volvo, BMW, Hennessy, Veuve Clicquot, Moët & Chandon, SuperSport, and Louis Vuitton.
I'm passionate about creating memorable brand experiences that connect with audiences on a deeper level and drive impactful customer engagements. As an Event Planner, some of my events have been featured on Top Billing, in PEOPLE Magazine SA and in ELLE Magazine SA, etc.
In 2002, I obtained my BCom Degree at North-West University, which covered various subjects Business Communication, Internal Communication, Marketing and Events, Photography, Art History, Graphic Design, Illustration, and other related topics. In 2003, I completed my Honours Degree in Audio Visual and Graphic Design, also at NWU.
Throughout my professional journey, I have gained extensive experience working at Event, Marketing, Media and PR agencies for over 14 years. For the past 6 years, I have shifted gears and founded CAPTURE. Together with my two partners, CAPTURE offers a comprehensive turnkey solution for social media management, content creation, video editing, events, photography, design, digital marketing, and various creative services.
A Career Highlight
From Left to Right: Michael Ellinghworth (Commercial Director at Moët Hennessy), Patrick Madendjian (Managing Director - Moët Hennessy Diageo Singapore & Malaysia), Celeste Beukman (then Senior Event Planner Superior Choices), Pascal Asin (International Director at Moët & Chandon , Dom Pérignon , Mercier), Bernard Peillon (then Hennessy CEO, now Président chez Mont Blanc Conseil) and Jennifer Head (then Marketing Manager Louis Vuitton Moët Hennessy, now Head of Marketing at Luxury Marketing and Communications).
After months of careful planning and collaboration with both local and international industry professionals, I am proud to have successfully Project Managed the South African leg of the Hennessy H250 journey. Among numerous local and international celebrities, this high-profile event was also attended by Maurice Hennessy as well as Hennessy Master Blender Yann Fillioux, and Bernard Peillon (President and CEO of Hennessy). The event featured an extravagant Art Exhibition and an unforgettably lavish Gala Dinner.
The exhibition at Circa Gallery in Johannesburg featured a gorgeous 1,200m² custom-built showroom floor featuring works by contemporary artists from all corners of the globe. The lineup included South African artist Dineo Bopape, as well as renowned artists such as Anton Corbijn and Charles Sandison. The touring exhibition was curated by Hervé Mikaeloff, and each artist contributed a distinct piece that captured the essence of Hennessy. I worked closely with professional set builders and art handlers to create this unforgettable exhibition. Our 250 VIP gala dinner guests enjoyed an immersive experience with the art pieces, and they were further indulged with luxury chauffeur transfers to the Gala Dinner after the exhibition.
The Gala Dinner at the Polo Room in Sandton reflected the savoir-faire of Hennessy. The venue was spectacularly transformed! Every aspect was meticulously planned and customised to suit the brand and the importance of the occasion. A carefully curated six-course French menu was presented with precise French dining etiquette. Guests were in awe of the level of detail and continued to talk about the occasion for days afterwards.
Working on this event was an absolute privilege - a dream event for any Event Manager.
